Privacy Policy
Preamble
With the following privacy policy, we would like to inform you about the types of personal data (hereinafter also briefly referred to as "data") we process, for what purposes, and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offering").
The terms used are not gender-specific. Status: May 29, 2023
Table of Contents
Preamble
Controller
Overview of Processing
Relevant Legal Bases
Security Measures
Transfer of Personal Data
Data Processing in Third Countries
Deletion of Data
Use of Cookies
Performance of Tasks according to Statutes or Rules of Procedure
Business Services
Provision of the Online Offering and Web Hosting
Contact and Inquiry Management
Advertising Communication via Email, Post, Fax or Telephone
Web Analysis, Monitoring and Optimization
Online Marketing
Presences in Social Networks (Social Media)
Plugins and Embedded Functions and Contents
Amendment and Update of the Privacy Policy
Controller
Overview of Processing
The following overview summarizes the types of data processed and the purposes of their processing, and refers to the data subjects.
Types of Data Processed
Inventory data.
Payment data.
Location data.
Contact data.
Content data.
Contract data.
Usage data.
Meta, communication, and procedural data.
Categories of Data Subjects
Prospective customers.
Communication partners.
Users.
Members.
Business and contract partners.
Purposes of Processing
Provision of contractual services and customer service.
Contact inquiries and communication.
Security measures.
Direct marketing.
Reach measurement.
Tracking.
Office and organizational procedures.
Management and answering of inquiries.
Feedback.
Marketing.
Profiles with user-related information.
Provision of our online offering and user-friendliness.
Information technology infrastructure.
Relevant Legal Bases
Below you will find an overview of the legal bases of the GDPR on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations in your or our country of residence or registered office may apply. Furthermore, if more specific legal bases are relevant in individual cases, we will inform you of these in the privacy policy.
Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR) - The data subject has given consent to the processing of his or her personal data for one or more specific purposes.
Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.
In addition to the data protection regulations of the GDPR, national data protection regulations in Switzerland apply. This includes in particular the Federal Data Protection Act (DSG). The DSG applies in particular when no EU/EEA citizens are affected and, for example, only data of Swiss citizens are processed.
Security Measures
We take appropriate technical and organizational measures in accordance with legal requirements, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, to ensure a level of security appropriate to the risk. Measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, disclosure, ensuring availability and their separation. Furthermore, we have established procedures that ensure the exercise of data subjects' rights, the deletion of data and responses to the endangerment of data. Furthermore, we consider the protection of personal data already during the development or selection of hardware, software as well as procedures in accordance with the principle of data protection by design and by default.
Transfer of Personal Data
In the course of our processing of personal data, it happens that data are transmitted or disclosed to other entities, companies, legally independent organizational units or persons. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with legal requirements and, in particular, conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.
Data Processing in Third Countries
If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or if processing takes place in the context of using third-party services or disclosing or transferring data to other persons, entities or companies, this is only done in accordance with legal requirements. Subject to express consent or contractually or legally required transfer, we only process or have data processed in third countries with a recognized level of data protection, contractual obligation by so-called standard contractual clauses of the EU Commission, in the presence of certifications or binding internal data protection rules (Art. 44 to 49 GDPR, EU Commission information page: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).
Deletion of Data
The data processed by us will be deleted in accordance with legal requirements as soon as the consents permitting their processing are revoked or other permissions cease to apply (e.g., if the purpose of processing these data has ceased to exist or they are no longer required for the purpose). If the data are not deleted because they are required for other and legally permissible purposes, their processing will be restricted to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons or whose storage is necessary for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person. Our data protection notices may also contain further information on the retention and deletion of data that apply preferentially to the respective processing operations.
Use of Cookies
Cookies are small text files, or other storage notes, that store information on end devices and read information from end devices. For example, to store the login status in a user account, shopping cart content in an e-shop, content accessed or functions used in an online offering. Cookies can also be used for various purposes, e.g., for the functionality, security and convenience of online offerings as well as for creating analyses of visitor flows.
Notes on Consent: We use cookies in accordance with legal provisions. Therefore, we obtain prior consent from users, unless this is not legally required. Consent is particularly not necessary if the storage and reading of information, including cookies, are absolutely necessary to provide users with a telemedia service explicitly requested by them (i.e., our online offering). Absolutely necessary cookies usually include cookies with functions that serve the display and functionality of the online offering, load balancing, security, storing user preferences and choices, or similar purposes related to the provision of the main and ancillary functions of the online offering requested by the users. The revocable consent is clearly communicated to the users and contains information on the respective cookie usage.
Notes on Data Protection Legal Bases: The data protection legal basis on which we process users' personal data with the help of cookies depends on whether we ask users for consent. If users consent, the legal basis for processing their data is the given consent. Otherwise, the data processed with the help of cookies are processed on the basis of our legitimate interests (e.g., in a business-economic operation of our online offering and improvement of its usability) or, if this occurs in the context of fulfilling our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. We will explain the purposes for which we process cookies in the course of this privacy policy or in the context of our consent and processing processes.
Storage Duration: With regard to storage duration, the following types of cookies are distinguished:
Temporary Cookies (also: Session Cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their end device (e.g., browser or mobile application).
Permanent Cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user revisits a website. Similarly, the user data collected with the help of cookies can be used for reach measurement. If we do not provide users with explicit information on the type and storage duration of cookies (e.g., when obtaining consent), users should assume that cookies are permanent and the storage duration can be up to two years.
General Notes on Revocation and Objection (Opt-Out): Users can revoke their given consents at any time and also object to the processing in accordance with the legal provisions in Art. 21 GDPR. Users can also declare their objection via their browser settings, e.g., by deactivating the use of cookies (which may also restrict the functionality of our online services). An objection to the use of cookies for online marketing purposes can also be declared via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/.
Legal Bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
Further Notes on Processing Processes, Procedures and Services:
Processing of Cookie Data Based on Consent: We use a cookie consent management procedure, within which users' consents to the use of cookies, or the processing operations and providers mentioned in the cookie consent management procedure, can be obtained, managed and revoked by users. The consent declaration is stored here in order not to have to repeat its query and to be able to prove the consent in accordance with the legal obligation. The storage can take place server-side and/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies) in order to be able to assign the consent to a user or his device. Subject to individual information on the providers of cookie management services, the following notes apply: The storage duration of the consent can be up to two years. A pseudonymous user identifier is generated here and stored with the time of consent, information on the scope of consent (e.g., which categories of cookies and/or service providers) as well as the browser, system and end device used;
Legal Bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
Performance of Tasks according to Statutes or Rules of Procedure
We process the data of our members, supporters, prospective customers, business partners or other persons (collectively "data subjects") if we have a membership or other business relationship with them and perform our tasks as well as recipients of services and benefits. Furthermore, we process the data of data subjects on the basis of our legitimate interests, e.g., if it concerns administrative tasks or public relations.
The data processed here, the type, scope and purpose and the necessity of their processing, are determined by the underlying membership or contractual relationship, from which the necessity of any data disclosures also arises (otherwise we refer to required data). We delete data that are no longer required for the performance of our statutory and business purposes. This is determined according to the respective tasks and contractual relationships. We store the data as long as they may be relevant for business processing, as well as with regard to any warranty or liability obligations based on our legitimate interest in their regulation. The necessity of storing the data is regularly reviewed; otherwise, the statutory retention obligations apply.
Processed Data Types: Inventory data (e.g., names, addresses); payment data (e.g., bank details, invoices, payment history); contact data (e.g., email, phone numbers); contract data (e.g., subject of contract, term, customer category).
Data Subjects: Users (e.g., website visitors, users of online services); members; business and contract partners.
Purposes of Processing: Provision of contractual services and customer service; contact inquiries and communication; management and answering of inquiries.
Legal Bases: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Business Services
We process data of our contract and business partners, e.g., customers and prospective customers (collectively referred to as "contractual partners") in the context of contractual and comparable legal relationships as well as related measures and in the context of communication with the contractual partners (or pre-contractually), e.g., to answer inquiries. We process this data to fulfill our contractual obligations. This includes, in particular, the obligations to provide the agreed services, any update obligations and remedies for warranty and other performance disruptions. In addition, we process the data to safeguard our rights and for the administrative tasks associated with these obligations as well as for corporate organization. Furthermore, we process the data on the basis of our legitimate interests in proper and business-economic business management and in security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information and rights (e.g., for the involvement of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or financial authorities). Within the framework of applicable law, we only pass on the data of contractual partners to third parties to the extent necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners will be informed about further forms of processing, e.g., for marketing purposes, within the framework of this privacy policy. We inform contractual partners what data are required for the aforementioned purposes before or during data collection, e.g., in online forms, by special marking (e.g., colors) or symbols (e.g., asterisks or similar), or personally.
We delete the data after the expiry of statutory warranty and comparable obligations, i.e., generally after 4 years, unless the data are stored in a customer account, e.g., as long as they must be retained for legal archiving reasons. The statutory retention period for tax-relevant documents as well as for commercial books, inventories, opening balances, annual financial statements, the working instructions and other organizational documents required for understanding these documents, and booking vouchers is ten years, and for received commercial and business letters and reproductions of sent commercial and business letters six years. The period begins at the end of the calendar year in which the last entry was made in the book, the inventory, the opening balance, the annual financial statement or the management report was prepared, the commercial or business letter was received or sent, or the booking voucher was created, or the recording was made or the other documents were created. Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and privacy notices of the respective third-party providers or platforms apply in the relationship between users and providers.
Processed Data Types: Inventory data (e.g., names, addresses); payment data (e.g., bank details, invoices, payment history); contact data (e.g., email, phone numbers); contract data (e.g., subject of contract, term, customer category).
Data Subjects: Prospective customers; business and contract partners.
Purposes of Processing: Provision of contractual services and customer service; contact inquiries and communication; office and organizational procedures; management and answering of inquiries.
Legal Bases: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) DSGVO); Legal obligation (Art. 6 para. 1 sentence 1 lit. c) DSGVO); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) DSGVO).
Provision of the Online Offering and Web Hosting
We process user data to be able to provide our online services to them. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or end device.
Processed Data Types: Usage data (e.g., visited websites, interest in content, access times); meta, communication and procedural data (e.g., IP addresses, time details, identification numbers, consent status).
Data Subjects: Users (e.g., website visitors, users of online services).
Purposes of Processing: Provision of our online offering and user-friendliness; information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)); security measures.
Legal Bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further Notes on Processing Processes, Procedures and Services:
Collection of Access Data and Log Files: Access to our online offering is logged in the form of so-called "server log files". Server log files may include the address and name of the accessed websites and files, date and time of access, transferred data volumes, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. Server log files can be used for security purposes, e.g., to prevent server overload (especially in the case of abusive attacks, so-called DDoS attacks) and, secondly, to ensure server utilization and stability;
Legal Bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR);
Deletion of Data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further retention is necessary for evidentiary purposes are excluded from deletion until the final clarification of the respective incident.
Contact and Inquiry Management
When contacting us (e.g., by post, contact form, email, telephone or via social media) as well as within existing user and business relationships, the information of the inquiring persons is processed insofar as this is necessary to answer the contact inquiries and any requested measures.
Processed Data Types: Contact data (e.g., email, phone numbers); content data (e.g., entries in online forms); usage data (e.g., visited websites, interest in content, access times); meta, communication and procedural data (e.g., IP addresses, time details, identification numbers, consent status).
Data Subjects: Communication partners.
Purposes of Processing: Contact inquiries and communication; management and answering of inquiries; feedback (e.g., collecting feedback via online form); provision of our online offering and user-friendliness.
Legal Bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Advertising Communication via Email, Post, Fax or Telephone
We process personal data for the purposes of advertising communication, which can take place via various channels, such as email, telephone, post or fax, in accordance with legal requirements. Recipients have the right to revoke given consents at any time or to object to advertising communication at any time. After revocation or objection, we store the data necessary to prove the previous authorization for contact or sending for up to three years after the end of the year of revocation or objection on the basis of our legitimate interests. The processing of this data is limited to the purpose of possible defense against claims. On the basis of the legitimate interest in permanently observing the revocation or objection of users, we also store the data necessary to prevent renewed contact (e.g., depending on the communication channel, the email address, telephone number, name).
Processed Data Types: Inventory data (e.g., names, addresses); contact data (e.g., email, phone numbers).
Data Subjects: Communication partners.
Purposes of Processing: Direct marketing (e.g., by email or post).
Legal Bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Web Analysis, Monitoring and Optimization
Web analysis (also referred to as "reach measurement") serves to evaluate the visitor flows of our online offering and can include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognize at what time our online offering or its functions or content are most frequently used or invite reuse. We can also understand which areas need optimization.
In addition to web analysis, we can also use testing procedures, e.g., to test and optimize different versions of our online offering or its components. Unless otherwise stated below, profiles, i.e., data summarized for a usage process, can be created for these purposes and information stored in a browser or on an end device and read from it. The collected data include in particular visited websites and elements used there as well as technical data, such as the browser used, the computer system used and information on usage times. If users have agreed to the collection of their location data with us or with the providers of the services we use, location data can also be processed. User IP addresses are also stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear data of users (such as email addresses or names) are stored within the framework of web analysis, A/B testing and optimization, but pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.
Processed Data Types: Usage data (e.g., visited websites, interest in content, access times); meta, communication and procedural data (e.g., IP addresses, time details, identification numbers, consent status).
Data Subjects: Users (e.g., website visitors, users of online services).
Purposes of Processing: Reach measurement (e.g., access statistics, recognition of returning visitors); profiles with user-related information (creation of user profiles); tracking (e.g., interest/behavior-based profiling, use of cookies); provision of our online offering and user-friendliness.
Security Measures: IP masking (pseudonymization of the IP address).
Legal Bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
Further Notes on Processing Processes, Procedures and Services:
Google Analytics: Web analysis, reach measurement and measurement of user flows;
Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland;
Legal Bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR);
Website: https://marketingplatform.google.com/intl/de/about/analytics/;
Privacy Policy: https://policies.google.com/privacy;
Data Processing Agreement: https://business.safety.google/adsprocessorterms;
Standard Contractual Clauses (Guarantee of Data Protection Level when Processing in Third Countries): https://business.safety.google/adsprocessorterms;
Opt-Out Option: Opt-Out Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://adssettings.google.com/authenticated;
Further Information: https://privacy.google.com/businesses/adsservices (types of processing and processed data).
Visitor Analytics: Visitor Analytics is a simple website analysis service that records traffic to our website and general information about website visitors. We collect statistics to improve the experience of our website visitors. We never use cookies for this purpose. As a website operator using Visitor Analytics for reach measurement, we may process information about the device you are using and its characteristics, information about technical characteristics of the website access, the number of page visits and statistically relevant behaviors of our visitors on the website, depending on the data protection level activated by us. The platform does not use the collected data to identify individual users or to match the data with additional information about an individual user. Depending on your location when accessing our website, it is possible that no information about the device you are using is collected due to our technical settings of Visitor Analytics.
Online Marketing
We process personal data for online marketing purposes, which may include in particular the marketing of advertising spaces or the display of advertising and other content (collectively referred to as "content") based on potential user interests and the measurement of their effectiveness. For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedures are used, by means of which information relevant for the display of the aforementioned content about the user is stored.
I will now provide the English translation of the additional text you provided:
User IP addresses are also stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect users. Generally, no clear user data (such as email addresses or names) are stored as part of the online marketing process, but pseudonyms. This means that neither we nor the providers of the online marketing procedures know the actual identity of the users, but only the information stored in their profiles. The information in the profiles is usually stored in cookies or by similar procedures. These cookies can later generally also be read on other websites that use the same online marketing procedure and analyzed for the purpose of displaying content, as well as supplemented with further data and stored on the server of the online marketing procedure provider. In exceptional cases, clear data can be assigned to the profiles. This is the case if users, for example, are members of a social network whose online marketing procedure we use and the network links the user profiles with the aforementioned information. We ask you to note that users may make additional agreements with the providers, e.g., by consenting during registration. We generally only receive access to aggregated information about the success of our advertisements. However, within the framework of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e., e.g., to a conclusion of a contract with us. The conversion measurement is used solely to analyze the success of our marketing measures. Unless otherwise stated, please assume that used cookies are stored for a period of two years.
Processed Data Types: Usage data (e.g., visited websites, interest in content, access times); Meta, communication, and procedural data (e.g., IP addresses, time details, identification numbers, consent status). Data Subjects: Users (e.g., website visitors, users of online services). Purposes of Processing: Reach measurement (e.g., access statistics, recognition of returning visitors); Tracking (e.g., interest/behavior-based profiling, use of cookies); Marketing; Profiles with user-related information (creation of user profiles). Security Measures: IP masking (pseudonymization of the IP address). Opt-Out Option: We refer to the privacy policies of the respective providers and the opt-out options (so-called "opt-outs") provided for the providers. If no explicit opt-out option has been provided, there is the possibility that you can disable cookies in your browser settings. However, this may restrict functions of our online offering. We therefore additionally recommend the following opt-out options, which are offered collectively for respective areas: a) Europe: Your Online Choices. b) Canada: Your Ad Choices Canada. c) USA: About Ads Choices. d) Cross-regional: Opt-Out About Ads.
Presences in Social Networks (Social Media)
We maintain online presences within social networks and process user data within this framework to communicate with users active there or to offer information about us. We point out that user data may be processed outside the European Union. This may result in risks for users, as, for example, the enforcement of user rights could be made more difficult. Furthermore, user data within social networks are generally processed for market research and advertising purposes. For example, usage profiles can be created based on user behavior and resulting interests. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to user interests. For these purposes, cookies are generally stored on users' computers, in which user behavior and interests are stored. Furthermore, data can also be stored in the usage profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them). For a detailed description of the respective forms of processing and the opt-out options, we refer to the privacy policies and information of the operators of the respective networks. Also in the case of information requests and the assertion of data subject rights, we point out that these can be asserted most effectively with the providers. Only the providers have access to user data and can directly take appropriate measures and provide information. Should you still need help, you can contact us.
Processed Data Types: Contact data (e.g., email, phone numbers); Content data (e.g., entries in online forms); Usage data (e.g., visited websites, interest in content, access times); Meta, communication, and procedural data (e.g., IP addresses, time details, identification numbers, consent status). Data Subjects: Users (e.g., website visitors, users of online services). Purposes of Processing: Contact inquiries and communication; Feedback (e.g., collecting feedback via online form); Marketing. Legal Bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further Notes on Processing Processes, Procedures and Services:
Instagram: Social network;
Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland;
Legal Bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR);
Website: Instagram;
Privacy Policy: Instagram Privacy Policy.
Plugins and Embedded Functions and Contents
We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). This can be, for example, graphics, videos or city maps (hereinafter uniformly referred to as "content"). The integration always requires that the third-party providers of this content process the users' IP address, as they would not be able to send the content to their browser without the IP address. The IP address is therefore necessary for the display of this content or functions. We strive to use only such content whose respective providers only use the IP address for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. Through the "pixel tags", information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information can further be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, visit time, and other information about the use of our online offering, and can also be linked with such information from other sources.
Processed Data Types: Usage data (e.g., visited websites, interest in content, access times); Meta, communication, and procedural data (e.g., IP addresses, time details, identification numbers, consent status); Location data (information about the geographical position of a device or person). Data Subjects: Users (e.g., website visitors, users of online services). Purposes of Processing: Provision of our online offering and user-friendliness. Legal Bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further Notes on Processing Processes, Procedures and Services:
Google Fonts (obtained from Google Server): Obtaining fonts (and symbols) for the purpose of technically secure, maintenance-free and efficient use of fonts and symbols with regard to topicality and loading times, their uniform display and consideration of possible licensing restrictions. The IP address of the user is communicated to the font provider so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, used hardware) are transmitted, which are necessary for the provision of the fonts depending on the used devices and the technical environment. This data can be processed on a server of the font provider in the USA. When visiting our online offering, users' browsers send their browser HTTP requests to the Google Fonts Web API (i.e., a software interface for retrieving the fonts). The Google Fonts Web API provides users with the Cascading Style Sheets (CSS) from Google Fonts and then the fonts specified in the CSS. These HTTP requests include (1) the IP address used by the respective user to access the Internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the user agent, which describes the browser and operating system versions of the website visitors, as well as the referrer URL (i.e., the website on which the Google font is to be displayed). IP addresses are neither logged nor stored on Google servers and they are not analyzed. The Google Fonts Web API logs details of the HTTP requests (requested URL, user agent and referrer URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families for which the user wants to load fonts. This data is logged so that Google can determine how often a specific font family is requested. For the Google Fonts Web API, the user agent must customize the font that is generated for the respective browser type. The user agent is primarily logged for debugging and used to generate aggregated usage statistics to measure the popularity of font families. These aggregated usage statistics are published on the "Analytics" page of Google Fonts. Finally, the referrer URL is logged so that the data can be used for production maintenance and an aggregated report on the top integrations based on the number of font requests can be generated. According to its own statements, Google does not use any of the information collected by Google Fonts to create profiles of end users or to display targeted ads;
Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland;
Legal Bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR);
Website: Google Fonts;
Privacy Policy: Google Privacy Policy;
Further Information: Google Fonts Privacy FAQ.
Google Maps: We embed the maps of the "Google Maps" service of the provider Google. The processed data may include, in particular, IP addresses and location data of the users;
Service Provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland;
Legal Bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR);
Website: Google Maps Platform;
Privacy Policy: Google Privacy Policy.
Amendment and Update of the Privacy Policy
We ask you to regularly inform yourself about the content of our privacy policy. We will adjust the privacy policy as soon as changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require a cooperative action on your part (e.g., consent) or any other individual notification. If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and we ask you to check the information before contacting us.